design news

Archive for February, 2011

Design Matters: A Method Thang

Tuesday, February 22nd, 2011

Method Starter bundle

Every so often we like to highlight a simple fact: design matters.

There are so many reasons for this. One of our favorites is that design is a great equalizer. It gives small companies a chance to compete with the big boys.  Apple may be the best example. Currently the largest company by market cap in the the world, it wasn’t always that way. For decades, Apple represented a minor player in the world of computers next to PC manufacturers like Dell and IBM. But they hewed to a belief that design mattered and eventually they were proven right. Now everybody in the market chases them.

Great design endures, while technology is ever changing. So how does one maintain consistent and effective messaging across all these evolving platforms? By having a brand that is distinctive, memorable and implemented effectively.

Think of Campbell’s Soup, Nike and Coca-Cola — you instantly picture their logo. That’s great design. You can’t place a value on it in terms of ROI, because it represents the essence of the brand. What’s that worth? Coca-Cola may have changed their formula at one clay footed moment in time, but they have never changed their logo.

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SEO Pays Bigtime for Huffington Post

Tuesday, February 8th, 2011

The Huffington Post sold to AOL for $315 million. You can debate amongst yourselves whether this is a MySpace style Hail Mary pass by a desperate company trying to salvage salvation from the from the dustbin of tech giants past, or a canny move to anoint a new form of journalism, but the one thing that can’t be argued is how the success of HuffPo can be directly pegged to the use of aggressive SEO.

We’ve talked in previous posts about video SEO and why businesses should embrace the concept of on-line video to build their brand and grow their consumer base, but let us never forget old school SEO.

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