Here’s a little holiday animation we recently completed for a new division of Disney called Disney Digital Studio Services. Job included storyboard concepts, copywriting, HD animation, setup and branding of social media accounts and an email blast. The goal was to produce a holiday greeting that reinforced the new divisions name in an integrated way. Enjoy!
Archive for the ‘Video’ Category
Web video runs the gamut from entertainment and news to brand and product promotion. More and more, smart brands are increasing the stickiness of their sites and inspiring brand loyalty by offering how-to videos that teach consumers about new products or offer new ways to enjoy older products. It’s the brand equivalent of lending a helping hand.
Given this fact, if you haven’t already, now seems like a good time to start thinking about how to approach the use of video for your site.
The good news is, producing online videos for your site need not be intimidating (see LC post 1/12/2011). The key to success is to be engaging, informative and brief.
At Rouxbe (pronounced roo-bee), the web’s first-ever online cooking school, they are masters of the engaging, informative and brief.
The mobile web presents fantastic opportunities to interact and forge strong bonds with customers of all types, and any video marketing strategy needs to consider how to reach the mobile web if it wants to achieve maximum success.
Think how a series of short videos detailing the pluses and minuses of various TV sets could aid a buyer standing in a Best Buy. No longer would you be dependent on extensive, pre-shopping research, which, at it’s best, is an abstraction when compared with staring at the actual unit and experiencing its performance. You also wouldn’t find yourself at the mercy of the in-store salesman and his spiel. You would be liberated by an objective voice to make an informed choice based on your needs and pocketbook. Videos like this could be a great way for a cable company or other pipeline provider to build rapport with prospective customers. Maybe even Best Buy should try it.
On the other hand, if you’re Sony, mobile video would be an ideal way to get a last pitch in before the consumer puts down their credit card. Perhaps you could offer incentives (think discounts) that would sway their buying decision, or add value to their purchase by linking it to a bundled value on several products.
You’ve no doubt heard that YouTube is now the number two search engine after Google. This is an incredible ascendancy and marks a turning point that anyone using the web to reach customers will have to take note of.
It means, in terms of SEO, video is fast becoming the best method to drive traffic to your website. Embracing video and learning how to get the most from it will pay big dividends down the road. Thankfully, video doesn’t need to be hard. Or expensive.
Here are a few thoughts about how to approach video to drive traffic to your site.
Jessica Harper, aka The Crabby Cook, has been busy creating a series of web videos to promote her blog and new book, The Crabby Cook Cookbook. These 2 minute rants and raves, all personally written by Jessica, are filled with light-hearted humor. As a fan recently commented, “I’d totally watch a Jessica Harper/Crabby Cook cooking show. In a terminally over-crowded genre I think she’d offer something different and very entertaining.”
The Century City Chamber of Commerce wanted to add a sophisticated sheen to their Women of Achievement Awards show. Lord Creative was brought in to produce, shoot, edit and finish five 3 minute videos to honor the recipients of their distinguished award. Project included script writing and editing, voice over sessions, image acquisition, color timing, DVD dailies and coordination with the Beverly Hills awards show venue. Each package provided an overview of the recipients achievements and, more importantly, captured their personal side. Lord Creative worked closely with Starlyn Klein, from the Chamber, who considered these videos the best in their long history.
Above is the video we produced for Woman of Achievement, Nancy Sher-Cohen. Nancy is a highly regarding insurance coverage attorney and partner at the Los Angeles office of the global law firm, Proskauer.
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