The Huffington Post sold to AOL for $315 million. You can debate amongst yourselves whether this is a MySpace style Hail Mary pass by a desperate company trying to salvage salvation from the from the dustbin of tech giants past, or a canny move to anoint a new form of journalism, but the one thing that can’t be argued is how the success of HuffPo can be directly pegged to the use of aggressive SEO.
We’ve talked in previous posts about video SEO and why businesses should embrace the concept of on-line video to build their brand and grow their consumer base, but let us never forget old school SEO.
The mobile web presents fantastic opportunities to interact and forge strong bonds with customers of all types, and any video marketing strategy needs to consider how to reach the mobile web if it wants to achieve maximum success.
Think how a series of short videos detailing the pluses and minuses of various TV sets could aid a buyer standing in a Best Buy. No longer would you be dependent on extensive, pre-shopping research, which, at it’s best, is an abstraction when compared with staring at the actual unit and experiencing its performance. You also wouldn’t find yourself at the mercy of the in-store salesman and his spiel. You would be liberated by an objective voice to make an informed choice based on your needs and pocketbook. Videos like this could be a great way for a cable company or other pipeline provider to build rapport with prospective customers. Maybe even Best Buy should try it.
On the other hand, if you’re Sony, mobile video would be an ideal way to get a last pitch in before the consumer puts down their credit card. Perhaps you could offer incentives (think discounts) that would sway their buying decision, or add value to their purchase by linking it to a bundled value on several products.
You’ve no doubt heard that YouTube is now the number two search engine after Google. This is an incredible ascendancy and marks a turning point that anyone using the web to reach customers will have to take note of.
It means, in terms of SEO, video is fast becoming the best method to drive traffic to your website. Embracing video and learning how to get the most from it will pay big dividends down the road. Thankfully, video doesn’t need to be hard. Or expensive.
Here are a few thoughts about how to approach video to drive traffic to your site.
Jessica Harper, aka The Crabby Cook, has been busy creating a series of web videos to promote her blog and new book, The Crabby Cook Cookbook. These 2 minute rants and raves, all personally written by Jessica, are filled with light-hearted humor. As a fan recently commented, “I’d totally watch a Jessica Harper/Crabby Cook cooking show. In a terminally over-crowded genre I think she’d offer something different and very entertaining.”
The Century City Chamber of Commerce wanted to add a sophisticated sheen to their Women of Achievement Awards show. Lord Creative was brought in to produce, shoot, edit and finish five 3 minute videos to honor the recipients of their distinguished award. Project included script writing and editing, voice over sessions, image acquisition, color timing, DVD dailies and coordination with the Beverly Hills awards show venue. Each package provided an overview of the recipients achievements and, more importantly, captured their personal side. Lord Creative worked closely with Starlyn Klein, from the Chamber, who considered these videos the best in their long history.
Above is the video we produced for Woman of Achievement, Nancy Sher-Cohen. Nancy is a highly regarding insurance coverage attorney and partner at the Los Angeles office of the global law firm, Proskauer.
Television stations & Cable networks now have an innovative new resource to help them increase profits and market share: Revnew(www.revnew.com).
Revnew is an innovative company that produces customizable, high-end, broadcast commercials for local news stations. They turned to Lord Creative for their end-to-end web solution. The result is a clean, dynamic and custom themed WordPress website, which allows the client to easily add news items, update imagery and video and descriptive text throughout. This enables any Revnew employee to keep the site up to date with their latest product offerings. This iPad friendly site features an automatic RSS feed of current news items onto the home page along with links to their social media outlets, which were set-up and branded by Lord Creative as well.
Lord Creative has developed a new brand for Actress, Author, Composer, Mother, Dog Walker and Blogger, Jessica Harper. She is now The Crabby Cook and she is filled with recipes, rants and raves at her delightful new blog “The Crabby Cook”. Here you will find easy recipes to please all the picky eaters you know. Check out Jessica, aka The Crabby Cook, at TheCrabbyCook.com. And, as always, you can find out about Jessica’s career credits at her official site, also developed by Lord Creative, JessicaHarper.com.
A tour bus completely wrapped in vinyl with the “NO on Prop 8” artwork was created last week by Lord Creative. Advocates for No on Prop. 8 contacted Lord Creative because of their vehicle and over-sized graphics experience. Lord Creative graciously donated their time and design skills for this cause. Three families and friends are embarking on a three day trip traveling throughout the state to raise awareness on NO on PROP 8. Their goal is to show that all families share the same concerns for our kids and for their futures.
The NO on PROP 8 bus departed from the entrance to Santa Monica Pier and is headed first down to San Diego, then continuing up to San Francisco. The journey will take them to the steps of the state capital in Sacramento. Afterward, the bus will return to Los Angeles with a final stop at West Hollywood Park on San Vicente Blvd.
As leader of the band SexTapes and multi-instrumentalist for Guns N’ Roses, Chris Pitman has always sought to push the boundaries in his music and fine art. To this end, Lord Creative designed and developed a website that goes beyond the typical, creating an atmospheric site which blends Chris’ music, paintings, photography and thought in such a way as to bridge the electronic divide between artist and recipient.
Legendary Edition Marks Return engagement for Lord Creative
November 16, 2007 (North Hollywood, CA) The September 25th release of Halo 3 marks one of the most significant game openings in history. Fueled by huge consumer interest and high profile media attention, opening day sales of the game pushed $170 million. While the game broke all records, the original content packed Legendary Edition broke out of the box by adding an incredible DVD to the outrageously successful game. The Legendary Edition was created and produced by FilmOasis.