Yoshinoya America – In Store Campaigns: Lord Creative was hired to create eye-catching and cohesive in-store marketing campaigns for the Yoshinoya Classic Bowls and BBQ Plates promotions. The campaign utilized the graphic standards developed by Lord Creative to blend an upbeat American color scheme with subtle Japanese iconography and patterns. Work included marketing strategy, hi-res retouching of client supplied food imagery, design of posters, window clings, counter displays and flash animations for LCD cash register panels.
Yoshinoya America – Style Guide: Lord Creative developed an updated brand for Yoshinoya America. Colors were defined, which easily distinguish Yoshinoya from other quick service chains, and graphical elements were employed to suggest the company’s Japanese origins. After the logo update process was complete, Lord Creative defined the rules and designed Yoshinoya’s Logo Usage & Print Standards Style Guide. This Style Guide, along with a Master Logo Guide, was delivered to the client in both print and digital formats for ease of use.
MTI Film – Branding: Lord Creative continues to reinforce MTI Film’s branded look. This round of creative included a set of product one-sheets for industry tradeshows, events and for in-house counter display.
MTI Film – Branding: Lord Creative has evolved MTI Film’s branded look over the last six years. In this iteration, we introduced glamor while retaining the sense of motion and dynamism that was present in our first branding effort. This updated branding is implemented across the companies print brochures, product one-sheets, postcards, banners for industry trade shows, postcards, trade show booth and event signage.
Stephen Arnold Music – Branding: Stephen Arnold Music, the leader in Sonic Branding, turned to Lord Creative for a little branding of it’s own! What started as an advertising campaign for Stephen Arnold Music proved so successful we were asked to apply the look to brand a new offshoot of the company called, “yBOM” as well as their Earwig game audio division CD packaging. Here the emphasis was on textural elements to reflect the home of Dallas based Stephen Arnold Music while attention grabbing colors to exude an overall edgy, yet timeless, quality.
Stephen Arnold Music – The Rock: As part of our ongoing relationship with Stephen Arnold Music, Lord Creative was asked to design packaging for their NBC-based news music package, The Rock. This self-mailer CD package incorporates architectural elements of Rockefeller Center, the home of NBC, with a textural approach that captures the essence of the Stephen Arnold Music brand. Lord Creative handled vendor management, oversaw print production and bulk mailing to all NBC affiliates.
Stephen Arnold Music – Road Tested Tunage: Lord Creative, working in collaboration with the client, conceived and executed the Road Tested Tunage campaign as a way to engage potential customers while at the NAB trade show in Las Vegas. Lord Creative supplied design services, copywriting, flash animation, e-blasts, banner advertising and a contest landing page for a giveaway that saw 5 Fender Road Worn guitars handed out to 5 very lucky people!
Poppa Bear – Branding: Poppa Bear, a Los Angeles based commercial production company, sought out Lord Creative to design a complete branding system for their new company. We began by creating a logo identity and color scheme and extended that to anime characters that embodied the hip and youthful spirit of the company’s two owners. Additional work included promotional DVDs, business cards and the company website. The DVD features original animation, menu design, authoring, encoding, replication and package design all produced by Lord Creative.
Talon Data Systems – Branding: This cutting edge data management and product developer caters to high-end post production facilities. They turned to Lord Creative for cohesive branding and design. We developed a flash enhanced, product centric website with seamless WordPress blog integration so Talon staff can post news and events as they become available. Branding expanded to trade show banners, product spec sheets, over-sized stickers for flight cases and vehicle graphics for the popular NAB show.
2G Digital Post – Digital Toolkit Brochure: This custom designed, tri-fold, Digital Toolkit folder concept for savvy post production facility, 2G Digital Post, includes the companies FX promo reel DVD, services list, interior facility shots, client testimonials and an Interactive Slider which reveals useful calculations for post industry professionals. This fun double-sided die-cut slider contains a Speed Chart, File Reference Chart, Resolution Chart, Ruler measurements and much more.
LaserPacific, a Kodak Company – Branding: LaserPacific Media Corporation, a digital post-production facility in Hollywood, wanted to replace their strong, saturated color based brand campaign. Lord Creative updated their look with a simpler, cleaner, “European” approach. This strategic move reflects the company’s willingness to evolve and change with new technology and times. Lord Creative was responsible for the company’s printed and online brochures, advertising, product one-sheets and trade show banners.
LaserPacific, a Kodak Company – Environmental Design: Lord Creative was hired to design the interior and exterior of Laser Pacific’s main buildings to integrate their branding across 3 separate properties. This work included several over-sized wall graphics ranging in length from 11’-72’, interior design of client lounge/cafeteria and reception area including flooring and carpeting selections, creating color schematics for interior and exterior uses, and handling signage design and maintenance.
LaserPacific, a Kodak Company – inDI Campaign: LaserPacific wanted to target independent filmmakers with an affordable digital intermediate process. Lord Creative extended the branding it established for LaserPacific’s Next Step campaign by using a complementary color theme and creating an edgy cityscape to reflect the cooler grittier nature of independent film. During this process Lord Creative developed the inDI logo which became the official brand identity for this product. This 8 page brochure was used as a sales tool online and at the Sundance Film Festival as well as with inDI postcards, and trade ads.
Love this Planet – Get Hip Get Green: Lord Creative designed a series of reusable shopping bags for Get Hip Get Green in their environmental campaign to eliminate the use of both paper and plastic bags and the plastic water bottle. Love this planet!
UMCA Sports – Nike, More Than a Game: There’s no bigger name in basketball than LeBron James. To promote the release of his documentary, “More Than A Game”, Nike sponsored high-profile events in nine major cities across America. To brand these events, Lord Creative was brought in to design and produce the hundreds of large environmental graphics that wrapped each location’s venue, stage, DJ booths, tents and basketball courts. Additional graphics included step-and-repeats, movie theater banners, window graphics, wraps, VIP credentials and even temporary tattoos. It truly was more than a game!
UMCA – Nike, More Than a Game: There’s no bigger name in basketball than LeBron James. To promote the release of his documentary, “More Than A Game”, Nike sponsored high-profile events in nine major cities across America. To brand these events, Lord Creative was brought in to design and produce the hundreds of large environmental graphics that wrapped each location’s venue, stage, DJ booths, tents and basketball courts. Additional graphics included step-and-repeats, movie theater banners, window graphics, wraps, VIP credentials and even temporary tattoos. It truly was more than a game!
Corporate Identity: 1) Lost Studios, production company, a division of Warner Bros. 2) Personal Coach Networks 3) Velveteen Records, Veruca Salts label 4) Visitor, an avatar based website 5) Poppa Bear, production company 6) m29, web development company 7) Global Games Group 8) Rigney Friedman, accountants
Corporate Identity: 1) STI, Strategic Transitions, Inc. 2) aIM, LaserPacific’s Accurate Image process 3) Flying Boat Productions, production company 4) go2 Productions, an interactive company 5) Syndicate Promotions, German promoter 6) HPA Awards, Hollywood Post Alliance, 7) ignite, PR and Marketing 8) Unified Theory, a rock band