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Posts Tagged ‘SEO’

SEO Pays Bigtime for Huffington Post

Tuesday, February 8th, 2011

The Huffington Post sold to AOL for $315 million. You can debate amongst yourselves whether this is a MySpace style Hail Mary pass by a desperate company trying to salvage salvation from the from the dustbin of tech giants past, or a canny move to anoint a new form of journalism, but the one thing that can’t be argued is how the success of HuffPo can be directly pegged to the use of aggressive SEO.

We’ve talked in previous posts about video SEO and why businesses should embrace the concept of on-line video to build their brand and grow their consumer base, but let us never forget old school SEO.

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Video On The Mobile Web

Tuesday, January 25th, 2011

The mobile web presents fantastic opportunities to interact and forge strong bonds with customers of all types, and any video marketing strategy needs to consider how to reach the mobile web if it wants to achieve maximum success.

Think how a series of short videos detailing the pluses and minuses of various TV sets could aid a buyer standing in a Best Buy. No longer would you be dependent on extensive, pre-shopping research, which, at it’s best, is an abstraction when compared with staring at the actual unit and experiencing its performance.  You also wouldn’t find yourself at the mercy of the in-store salesman and his spiel. You would be liberated by an objective voice to make an informed choice based on your needs and pocketbook. Videos like this could be a great way for a cable company or other pipeline provider to build rapport with prospective customers. Maybe even Best Buy should try it.

On the other hand, if you’re Sony, mobile video would be an ideal way to get a last pitch in before the consumer puts down their credit card. Perhaps you could offer incentives (think discounts) that would sway their buying decision, or add value to their purchase by linking it to a bundled value on several products.

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