You’ve no doubt heard that YouTube is now the number two search engine after Google. This is an incredible ascendancy and marks a turning point that anyone using the web to reach customers will have to take note of.
It means, in terms of SEO, video is fast becoming the best method to drive traffic to your website. Embracing video and learning how to get the most from it will pay big dividends down the road. Thankfully, video doesn’t need to be hard. Or expensive.
Here are a few thoughts about how to approach video to drive traffic to your site.