Lord Creative recently launched a Pinnacle Cart e-commerce site for Kinara, a high-end spa and skin care clinic located in West Hollywood that caters to a celebrity clientele.
Lord Creative was brought in to analyze and recommend CMS technology solutions, clean-up inherited programming issues, create a branded email gift certificate along with an auto generated companion PDF, and to re-design the existing site’s overall theme to be fresh, clean and modern to reinforce the Kinara brand. Job also included art direction of an on location facility shoot along with underwater product photography shots.
The end result is an overall better user experience for both the client (to do in-house updates and maintenance) and the end user (who now has a successful shopping experience!).
The events of 9/11 stir a wide range of vivid emotions. Yet, somehow, our client Stephen Arnold Music has managed to distill the essence of that infamous day into a musical score that will accompany CNN’s 10th Anniversary Commemoration. The rhythm is purposeful and insistent with a melody that is simultaneously somber and hopeful. We are so proud to be associated with this and extend our most sincere appreciation and congratulations to Stephen Arnold Music on this moving accomplishment.
Good design adds value of some kind, gives meaning, and not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur.
If a taco that’s 30% beef and 70% “other stuff” is your kind of synergy; if a pizza fresh from the microwave is your kind of authentic, then you might not find this funny. The good news is… you will find them at the exact same place.
Web video runs the gamut from entertainment and news to brand and product promotion. More and more, smart brands are increasing the stickiness of their sites and inspiring brand loyalty by offering how-to videos that teach consumers about new products or offer new ways to enjoy older products. It’s the brand equivalent of lending a helping hand.
Given this fact, if you haven’t already, now seems like a good time to start thinking about how to approach the use of video for your site.
The good news is, producing online videos for your site need not be intimidating (see LC post 1/12/2011). The key to success is to be engaging, informative and brief.
At Rouxbe (pronounced roo-bee), the web’s first-ever online cooking school, they are masters of the engaging, informative and brief.
Every so often we like to highlight a simple fact: design matters.
There are so many reasons for this. One of our favorites is that design is a great equalizer. It gives small companies a chance to compete with the big boys. Apple may be the best example. Currently the largest company by market cap in the the world, it wasn’t always that way. For decades, Apple represented a minor player in the world of computers next to PC manufacturers like Dell and IBM. But they hewed to a belief that design mattered and eventually they were proven right. Now everybody in the market chases them.
Great design endures, while technology is ever changing. So how does one maintain consistent and effective messaging across all these evolving platforms? By having a brand that is distinctive, memorable and implemented effectively.
Think of Campbell’s Soup, Nike and Coca-Cola — you instantly picture their logo. That’s great design. You can’t place a value on it in terms of ROI, because it represents the essence of the brand. What’s that worth? Coca-Cola may have changed their formula at one clay footed moment in time, but they have never changed their logo.
You’ve no doubt heard that YouTube is now the number two search engine after Google. This is an incredible ascendancy and marks a turning point that anyone using the web to reach customers will have to take note of.
It means, in terms of SEO, video is fast becoming the best method to drive traffic to your website. Embracing video and learning how to get the most from it will pay big dividends down the road. Thankfully, video doesn’t need to be hard. Or expensive.
Here are a few thoughts about how to approach video to drive traffic to your site.
Jessica Harper, aka The Crabby Cook, has been busy creating a series of web videos to promote her blog and new book, The Crabby Cook Cookbook. These 2 minute rants and raves, all personally written by Jessica, are filled with light-hearted humor. As a fan recently commented, “I’d totally watch a Jessica Harper/Crabby Cook cooking show. In a terminally over-crowded genre I think she’d offer something different and very entertaining.”
Television stations & Cable networks now have an innovative new resource to help them increase profits and market share: Revnew(www.revnew.com).
Revnew is an innovative company that produces customizable, high-end, broadcast commercials for local news stations. They turned to Lord Creative for their end-to-end web solution. The result is a clean, dynamic and custom themed WordPress website, which allows the client to easily add news items, update imagery and video and descriptive text throughout. This enables any Revnew employee to keep the site up to date with their latest product offerings. This iPad friendly site features an automatic RSS feed of current news items onto the home page along with links to their social media outlets, which were set-up and branded by Lord Creative as well.
Lord Creative has developed a new brand for Actress, Author, Composer, Mother, Dog Walker and Blogger, Jessica Harper. She is now The Crabby Cook and she is filled with recipes, rants and raves at her delightful new blog “The Crabby Cook”. Here you will find easy recipes to please all the picky eaters you know. Check out Jessica, aka The Crabby Cook, at TheCrabbyCook.com. And, as always, you can find out about Jessica’s career credits at her official site, also developed by Lord Creative, JessicaHarper.com.
Lord Creative recently launched a Pinnacle Cart e-commerce site for Kinara, a high-end spa and skin care clinic located in West Hollywood that caters to a celebrity clientele.
