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Archive for the ‘Design News’ Category

Kinara Spa E-Commerce Website

Sunday, January 15th, 2012

Lord Creative recently launched a Pinnacle Cart e-commerce site for Kinara, a high-end spa and skin care clinic located in West Hollywood that caters to a celebrity clientele.

Lord Creative was brought in to analyze and recommend CMS technology solutions, clean-up inherited programming issues, create a branded email gift certificate along with an auto generated companion PDF, and to re-design the existing site’s overall theme to be fresh, clean and modern to reinforce the Kinara brand. Job also included art direction of an on location facility shoot along with underwater product photography shots.

The end result is an overall better user experience for both the client (to do in-house updates and maintenance) and the end user (who now has a successful shopping experience!).

Stephen Arnold Music Evokes 9/11 for CNN Commemoration

Friday, September 9th, 2011

The events of 9/11 stir a wide range of vivid emotions. Yet, somehow, our client Stephen Arnold Music has managed to distill the essence of that infamous day into a musical score that will accompany CNN’s 10th Anniversary Commemoration. The rhythm is purposeful and insistent with a melody that is simultaneously somber and hopeful. We are so proud to be associated with this and extend our most sincere appreciation and congratulations to Stephen Arnold Music on this moving accomplishment.

You can read more about Stephen Arnold Music and this project at:
http://blog.stephenarnoldmusic.com/2011/09/07/cnn-911-ten-years-later/

Good Job Steve – an appreciation of Steve Jobs

Thursday, August 25th, 2011

We took the news of Steve Jobs resignation almost like the loss of a family member. After all, we are surrounded by his children; little iPod, always with a song in its heart, iPhone, the adolescent terror looking for the latest app, chatty as a hen house and iPad, fully grown, sleek, daring the world to fill it with its collective soul and wisdom. How much richer we are for his begetting the world these wonderful gadgets is hard to quantify at this time because their impact is still evolving. Ten years ago the world didn’t know it needed such things, but Steve Jobs did. That’s what’s meant by genius.

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Paul Rand on Good Design

Monday, June 27th, 2011

Good design adds value of some kind, gives meaning, and not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur.

Brand Synergy: Combination Pizza Hut Taco Bell!

Sunday, April 10th, 2011

If a taco that’s 30% beef and 70% “other stuff” is your kind of synergy; if a pizza fresh from the microwave is your kind of authentic, then you might not find this funny. The good news is… you will find them at the exact same place.

Rouxbe: How-to Web Video At Its Best

Saturday, March 5th, 2011


Web video runs the gamut from entertainment and news to brand and product promotion. More and more, smart brands are increasing the stickiness of their sites and inspiring brand loyalty by offering how-to videos that teach consumers about new products or offer new ways to enjoy older products. It’s the brand equivalent of lending a helping hand.

Given this fact, if you haven’t already, now seems like a good time to start thinking about how to approach the use of video for your site.

The good news is, producing online videos for your site need not be intimidating (see LC post 1/12/2011). The key to success is to be engaging, informative and brief.

At Rouxbe (pronounced roo-bee), the web’s first-ever online cooking school, they are masters of the engaging, informative and brief.

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Design Matters: A Method Thang

Tuesday, February 22nd, 2011

Method Starter bundle

Every so often we like to highlight a simple fact: design matters.

There are so many reasons for this. One of our favorites is that design is a great equalizer. It gives small companies a chance to compete with the big boys.  Apple may be the best example. Currently the largest company by market cap in the the world, it wasn’t always that way. For decades, Apple represented a minor player in the world of computers next to PC manufacturers like Dell and IBM. But they hewed to a belief that design mattered and eventually they were proven right. Now everybody in the market chases them.

Great design endures, while technology is ever changing. So how does one maintain consistent and effective messaging across all these evolving platforms? By having a brand that is distinctive, memorable and implemented effectively.

Think of Campbell’s Soup, Nike and Coca-Cola — you instantly picture their logo. That’s great design. You can’t place a value on it in terms of ROI, because it represents the essence of the brand. What’s that worth? Coca-Cola may have changed their formula at one clay footed moment in time, but they have never changed their logo.

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Video On The Mobile Web

Tuesday, January 25th, 2011

The mobile web presents fantastic opportunities to interact and forge strong bonds with customers of all types, and any video marketing strategy needs to consider how to reach the mobile web if it wants to achieve maximum success.

Think how a series of short videos detailing the pluses and minuses of various TV sets could aid a buyer standing in a Best Buy. No longer would you be dependent on extensive, pre-shopping research, which, at it’s best, is an abstraction when compared with staring at the actual unit and experiencing its performance.  You also wouldn’t find yourself at the mercy of the in-store salesman and his spiel. You would be liberated by an objective voice to make an informed choice based on your needs and pocketbook. Videos like this could be a great way for a cable company or other pipeline provider to build rapport with prospective customers. Maybe even Best Buy should try it.

On the other hand, if you’re Sony, mobile video would be an ideal way to get a last pitch in before the consumer puts down their credit card. Perhaps you could offer incentives (think discounts) that would sway their buying decision, or add value to their purchase by linking it to a bundled value on several products.

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Video Increasingly Key Driver of Site Traffic…

Wednesday, January 12th, 2011

You’ve no doubt heard that YouTube is now the number two search engine after Google. This is an incredible ascendancy and marks a turning point that anyone using the web to reach customers will have to take note of.

It means, in terms of SEO, video is fast becoming the best method to drive traffic to your website. Embracing video and learning how to get the most from it will pay big dividends down the road. Thankfully, video doesn’t need to be hard. Or expensive.

Here are a few thoughts about how to approach video to drive traffic to your site.

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The Crabby Cook – Web Video Series

Thursday, December 30th, 2010

Jessica Harper, aka The Crabby Cook, has been busy creating a series of web videos to promote her blog and new book, The Crabby Cook Cookbook.  These 2 minute rants and raves, all personally written by Jessica, are filled with light-hearted humor.  As a fan recently commented, “I’d totally watch a Jessica Harper/Crabby Cook cooking show. In a terminally over-crowded genre I think she’d offer something different and very entertaining.”

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