Lord Creative recently launched a Pinnacle Cart e-commerce site for Kinara, a high-end spa and skin care clinic located in West Hollywood that caters to a celebrity clientele.
Lord Creative was brought in to analyze and recommend CMS technology solutions, clean-up inherited programming issues, create a branded email gift certificate along with an auto generated companion PDF, and to re-design the existing site’s overall theme to be fresh, clean and modern to reinforce the Kinara brand. Job also included art direction of an on location facility shoot along with underwater product photography shots.
The end result is an overall better user experience for both the client (to do in-house updates and maintenance) and the end user (who now has a successful shopping experience!).
Here’s a little holiday animation we recently completed for a new division of Disney called Disney Digital Studio Services. Job included storyboard concepts, copywriting, HD animation, setup and branding of social media accounts and an email blast. The goal was to produce a holiday greeting that reinforced the new divisions name in an integrated way. Enjoy!
The events of 9/11 stir a wide range of vivid emotions. Yet, somehow, our client Stephen Arnold Music has managed to distill the essence of that infamous day into a musical score that will accompany CNN’s 10th Anniversary Commemoration. The rhythm is purposeful and insistent with a melody that is simultaneously somber and hopeful. We are so proud to be associated with this and extend our most sincere appreciation and congratulations to Stephen Arnold Music on this moving accomplishment.
We took the news of Steve Jobs resignation almost like the loss of a family member. After all, we are surrounded by his children; little iPod, always with a song in its heart, iPhone, the adolescent terror looking for the latest app, chatty as a hen house and iPad, fully grown, sleek, daring the world to fill it with its collective soul and wisdom. How much richer we are for his begetting the world these wonderful gadgets is hard to quantify at this time because their impact is still evolving. Ten years ago the world didn’t know it needed such things, but Steve Jobs did. That’s what’s meant by genius.
If a taco that’s 30% beef and 70% “other stuff” is your kind of synergy; if a pizza fresh from the microwave is your kind of authentic, then you might not find this funny. The good news is… you will find them at the exact same place.
Web video runs the gamut from entertainment and news to brand and product promotion. More and more, smart brands are increasing the stickiness of their sites and inspiring brand loyalty by offering how-to videos that teach consumers about new products or offer new ways to enjoy older products. It’s the brand equivalent of lending a helping hand.
Given this fact, if you haven’t already, now seems like a good time to start thinking about how to approach the use of video for your site.
The good news is, producing online videos for your site need not be intimidating (see LC post 1/12/2011). The key to success is to be engaging, informative and brief.
At Rouxbe (pronounced roo-bee), the web’s first-ever online cooking school, they are masters of the engaging, informative and brief.
Every so often we like to highlight a simple fact: design matters.
There are so many reasons for this. One of our favorites is that design is a great equalizer. It gives small companies a chance to compete with the big boys. Apple may be the best example. Currently the largest company by market cap in the the world, it wasn’t always that way. For decades, Apple represented a minor player in the world of computers next to PC manufacturers like Dell and IBM. But they hewed to a belief that design mattered and eventually they were proven right. Now everybody in the market chases them.
Great design endures, while technology is ever changing. So how does one maintain consistent and effective messaging across all these evolving platforms? By having a brand that is distinctive, memorable and implemented effectively.
Think of Campbell’s Soup, Nike and Coca-Cola — you instantly picture their logo. That’s great design. You can’t place a value on it in terms of ROI, because it represents the essence of the brand. What’s that worth? Coca-Cola may have changed their formula at one clay footed moment in time, but they have never changed their logo.
The Huffington Post sold to AOL for $315 million. You can debate amongst yourselves whether this is a MySpace style Hail Mary pass by a desperate company trying to salvage salvation from the from the dustbin of tech giants past, or a canny move to anoint a new form of journalism, but the one thing that can’t be argued is how the success of HuffPo can be directly pegged to the use of aggressive SEO.
We’ve talked in previous posts about video SEO and why businesses should embrace the concept of on-line video to build their brand and grow their consumer base, but let us never forget old school SEO.
The mobile web presents fantastic opportunities to interact and forge strong bonds with customers of all types, and any video marketing strategy needs to consider how to reach the mobile web if it wants to achieve maximum success.
Think how a series of short videos detailing the pluses and minuses of various TV sets could aid a buyer standing in a Best Buy. No longer would you be dependent on extensive, pre-shopping research, which, at it’s best, is an abstraction when compared with staring at the actual unit and experiencing its performance. You also wouldn’t find yourself at the mercy of the in-store salesman and his spiel. You would be liberated by an objective voice to make an informed choice based on your needs and pocketbook. Videos like this could be a great way for a cable company or other pipeline provider to build rapport with prospective customers. Maybe even Best Buy should try it.
On the other hand, if you’re Sony, mobile video would be an ideal way to get a last pitch in before the consumer puts down their credit card. Perhaps you could offer incentives (think discounts) that would sway their buying decision, or add value to their purchase by linking it to a bundled value on several products.