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Posts Tagged ‘Branding’

Kinara Spa E-Commerce Website

Sunday, January 15th, 2012

Lord Creative recently launched a Pinnacle Cart e-commerce site for Kinara, a high-end spa and skin care clinic located in West Hollywood that caters to a celebrity clientele.

Lord Creative was brought in to analyze and recommend CMS technology solutions, clean-up inherited programming issues, create a branded email gift certificate along with an auto generated companion PDF, and to re-design the existing site’s overall theme to be fresh, clean and modern to reinforce the Kinara brand. Job also included art direction of an on location facility shoot along with underwater product photography shots.

The end result is an overall better user experience for both the client (to do in-house updates and maintenance) and the end user (who now has a successful shopping experience!).

Brand Synergy: Combination Pizza Hut Taco Bell!

Sunday, April 10th, 2011

If a taco that’s 30% beef and 70% “other stuff” is your kind of synergy; if a pizza fresh from the microwave is your kind of authentic, then you might not find this funny. The good news is… you will find them at the exact same place.

Design Matters: A Method Thang

Tuesday, February 22nd, 2011

Method Starter bundle

Every so often we like to highlight a simple fact: design matters.

There are so many reasons for this. One of our favorites is that design is a great equalizer. It gives small companies a chance to compete with the big boys.  Apple may be the best example. Currently the largest company by market cap in the the world, it wasn’t always that way. For decades, Apple represented a minor player in the world of computers next to PC manufacturers like Dell and IBM. But they hewed to a belief that design mattered and eventually they were proven right. Now everybody in the market chases them.

Great design endures, while technology is ever changing. So how does one maintain consistent and effective messaging across all these evolving platforms? By having a brand that is distinctive, memorable and implemented effectively.

Think of Campbell’s Soup, Nike and Coca-Cola — you instantly picture their logo. That’s great design. You can’t place a value on it in terms of ROI, because it represents the essence of the brand. What’s that worth? Coca-Cola may have changed their formula at one clay footed moment in time, but they have never changed their logo.

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The Crabby Cook – Web Video Series

Thursday, December 30th, 2010

Jessica Harper, aka The Crabby Cook, has been busy creating a series of web videos to promote her blog and new book, The Crabby Cook Cookbook.  These 2 minute rants and raves, all personally written by Jessica, are filled with light-hearted humor.  As a fan recently commented, “I’d totally watch a Jessica Harper/Crabby Cook cooking show. In a terminally over-crowded genre I think she’d offer something different and very entertaining.”

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Lord Creative behind branding of Jessica Harper’s “The Crabby Cook”

Thursday, January 15th, 2009

Lord Creative has developed a new brand for Actress, Author, Composer, Mother, Dog Walker and Blogger, Jessica Harper.  She is now The Crabby Cook and she is filled with recipes, rants and raves at her delightful new blog “The Crabby Cook”.  Here you will find easy recipes to please all the picky eaters you know.  Check out Jessica, aka The Crabby Cook, at TheCrabbyCook.com.  And, as always, you can find out about Jessica’s career credits at her official site, also developed by Lord Creative, JessicaHarper.com.