design news

Kinara Spa E-Commerce Website

January 15th, 2012 by concetta

Lord Creative recently launched a Pinnacle Cart e-commerce site for Kinara, a high-end spa and skin care clinic located in West Hollywood that caters to a celebrity clientele.

Lord Creative was brought in to analyze and recommend CMS technology solutions, clean-up inherited programming issues, create a branded email gift certificate along with an auto generated companion PDF, and to re-design the existing site’s overall theme to be fresh, clean and modern to reinforce the Kinara brand. Job also included art direction of an on location facility shoot along with underwater product photography shots.

The end result is an overall better user experience for both the client (to do in-house updates and maintenance) and the end user (who now has a successful shopping experience!).

Disney Digital Studios – Animated Holiday Card

January 3rd, 2012 by concetta

Here’s a little holiday animation we recently completed for a new division of Disney called Disney Digital Studio Services. Job included storyboard concepts, copywriting, HD animation, setup and branding of social media accounts and an email blast. The goal was to produce a holiday greeting that reinforced the new divisions name in an integrated way. Enjoy!

Facebook Can Do What?!

December 13th, 2011 by clif

Last week a mad gunman marched up Vine Street here in Hollywood taking shots at passing cars and luckless pedestrians. Tyler Brehm, as he was later identified, was shot and killed by police, but not before he wounded three people. One of them, music executive John Atterberry, sadly died yesterday from wounds he suffered.

As tragic as all this is, it turned creepy this morning when, while reading coverage of the story on-line, we noticed personal photos of Mr. Atterberry and Tyler Brehm with a Facebook copyright insignia.

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Stephen Arnold Music Evokes 9/11 for CNN Commemoration

September 9th, 2011 by clif

The events of 9/11 stir a wide range of vivid emotions. Yet, somehow, our client Stephen Arnold Music has managed to distill the essence of that infamous day into a musical score that will accompany CNN’s 10th Anniversary Commemoration. The rhythm is purposeful and insistent with a melody that is simultaneously somber and hopeful. We are so proud to be associated with this and extend our most sincere appreciation and congratulations to Stephen Arnold Music on this moving accomplishment.

You can read more about Stephen Arnold Music and this project at:

Good Job Steve – an appreciation of Steve Jobs

August 25th, 2011 by clif

We took the news of Steve Jobs resignation almost like the loss of a family member. After all, we are surrounded by his children; little iPod, always with a song in its heart, iPhone, the adolescent terror looking for the latest app, chatty as a hen house and iPad, fully grown, sleek, daring the world to fill it with its collective soul and wisdom. How much richer we are for his begetting the world these wonderful gadgets is hard to quantify at this time because their impact is still evolving. Ten years ago the world didn’t know it needed such things, but Steve Jobs did. That’s what’s meant by genius.

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Paul Rand on Good Design

June 27th, 2011 by clif

Good design adds value of some kind, gives meaning, and not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur.

Brand Synergy: Combination Pizza Hut Taco Bell!

April 10th, 2011 by concetta

If a taco that’s 30% beef and 70% “other stuff” is your kind of synergy; if a pizza fresh from the microwave is your kind of authentic, then you might not find this funny. The good news is… you will find them at the exact same place.


March 29th, 2011 by LCAdmin

In the history of marketing-speak, few are the hybrid word concoctions that rival “gamification” for sheer silliness and grasping at that ever elusive “hip” factor. Forget touchpoints or widgets or crossplatform compatibility, gamification represents the nadir of techno babbleosity.

That said, using game mechanics to boost the stickiness (Oh dear, another one!) of your site is an intriguing enough idea that we decided to dedicate a post to it, to suck the marrow from this jawbone and determine once and for all whether it’s beef or ham. And the answer is… it depends.

The underlying concept of gamification is nothing new to anyone who remembers S&H Green stamps or possesses a club card. The use of incentives to drive business is perfectly quaint. The wrinkle gamification adds comes from how these incentives are acquired. Essentially, a game is deployed on your site (Think Farmville in terms of sophistication.) to increase customer involvement with your product. The tricky part, as usual, comes down to design. It’s not enough to create a game that simply rewards players with points they can redeem for prizes and free stuff. Needless discounts pose the danger of devaluing your product. Besides, anyone can offer incentives and, as these gamified sites become a dime a dozen, you’ll need something to distinguish your site from the others. That distinction will come from the design of your game. And the design should begin with the right intent.

For our part, we believe any gamified feature added to your site should not necessarily reward players with financial incentives, but allow them to interact with your product in such a way as to personalize their experience with your brand, to make them a partner in your business.

Think how social media functions; the satisfaction derived from recommending a new restaurant to friends or raving up a book you just finished, and you’ll get where we’re coming from. You want to build games that open up a conversation between you and customers so they feel invested in your brand.

How might this work? Let’s take the example of a small business. In this case, a local restaurant wants to drive business to its new prix fixe menu. To promote this prix fixe menu a game is developed that lets customers play sommelier, creating a flight of wines from the restaurant’s wine list to go with each course on the menu. The game tabulates the most popular choices for each flight and produces a list of the full flight based on popularity. Winners are chosen based on the number of their selections that matched the chosen flight. As a “reward”, those with the highest scores are invited to a private party at the restaurant where the meal and accompanying flight are unveiled.

The up side? Customers become more familiar with the restaurant’s food and wine offerings in a fun way by getting to challenge their wine knowledge. The party becomes a tool to promote the business via social media. And, because it is a one-off event, it enhances instead of devalues the brand. Building customer loyalty in this informal yet personal manner is a cornerstone of successful gamification.

Of course, if you’re a bigger business, the opportunities for gamification are even greater. All it takes is imagination and a focus on crafting an experience that builds value (as opposed to giving value away) for your customer and strengthens your brand/customer relationship.

Rouxbe: How-to Web Video At Its Best

March 5th, 2011 by concetta

Web video runs the gamut from entertainment and news to brand and product promotion. More and more, smart brands are increasing the stickiness of their sites and inspiring brand loyalty by offering how-to videos that teach consumers about new products or offer new ways to enjoy older products. It’s the brand equivalent of lending a helping hand.

Given this fact, if you haven’t already, now seems like a good time to start thinking about how to approach the use of video for your site.

The good news is, producing online videos for your site need not be intimidating (see LC post 1/12/2011). The key to success is to be engaging, informative and brief.

At Rouxbe (pronounced roo-bee), the web’s first-ever online cooking school, they are masters of the engaging, informative and brief.

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Design Matters: A Method Thang

February 22nd, 2011 by clif

Method Starter bundle

Every so often we like to highlight a simple fact: design matters.

There are so many reasons for this. One of our favorites is that design is a great equalizer. It gives small companies a chance to compete with the big boys.  Apple may be the best example. Currently the largest company by market cap in the the world, it wasn’t always that way. For decades, Apple represented a minor player in the world of computers next to PC manufacturers like Dell and IBM. But they hewed to a belief that design mattered and eventually they were proven right. Now everybody in the market chases them.

Great design endures, while technology is ever changing. So how does one maintain consistent and effective messaging across all these evolving platforms? By having a brand that is distinctive, memorable and implemented effectively.

Think of Campbell’s Soup, Nike and Coca-Cola — you instantly picture their logo. That’s great design. You can’t place a value on it in terms of ROI, because it represents the essence of the brand. What’s that worth? Coca-Cola may have changed their formula at one clay footed moment in time, but they have never changed their logo.

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