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Posts Tagged ‘Branding’

Kinara Spa E-Commerce Website

Sunday, January 15th, 2012

Lord Creative recently launched a Pinnacle Cart e-commerce site for Kinara, a high-end spa and skin care clinic located in West Hollywood that caters to a celebrity clientele.

Lord Creative was brought in to analyze and recommend CMS technology solutions, clean-up inherited programming issues, create a branded email gift certificate along with an auto generated companion PDF, and to re-design the existing site’s overall theme to be fresh, clean and modern to reinforce the Kinara brand. Job also included art direction of an on location facility shoot along with underwater product photography shots.

The end result is an overall better user experience for both the client (to do in-house updates and maintenance) and the end user (who now has a successful shopping experience!).

Brand Synergy: Combination Pizza Hut Taco Bell!

Sunday, April 10th, 2011

If a taco that’s 30% beef and 70% “other stuff” is your kind of synergy; if a pizza fresh from the microwave is your kind of authentic, then you might not find this funny. The good news is… you will find them at the exact same place.

Gamification

Tuesday, March 29th, 2011

In the history of marketing-speak, few are the hybrid word concoctions that rival “gamification” for sheer silliness and grasping at that ever elusive “hip” factor. Forget touchpoints or widgets or crossplatform compatibility, gamification represents the nadir of techno babbleosity.

That said, using game mechanics to boost the stickiness (Oh dear, another one!) of your site is an intriguing enough idea that we decided to dedicate a post to it, to suck the marrow from this jawbone and determine once and for all whether it’s beef or ham. And the answer is… it depends.

The underlying concept of gamification is nothing new to anyone who remembers S&H Green stamps or possesses a club card. The use of incentives to drive business is perfectly quaint. The wrinkle gamification adds comes from how these incentives are acquired. Essentially, a game is deployed on your site (Think Farmville in terms of sophistication.) to increase customer involvement with your product. The tricky part, as usual, comes down to design. It’s not enough to create a game that simply rewards players with points they can redeem for prizes and free stuff. Needless discounts pose the danger of devaluing your product. Besides, anyone can offer incentives and, as these gamified sites become a dime a dozen, you’ll need something to distinguish your site from the others. That distinction will come from the design of your game. And the design should begin with the right intent.

For our part, we believe any gamified feature added to your site should not necessarily reward players with financial incentives, but allow them to interact with your product in such a way as to personalize their experience with your brand, to make them a partner in your business.

Think how social media functions; the satisfaction derived from recommending a new restaurant to friends or raving up a book you just finished, and you’ll get where we’re coming from. You want to build games that open up a conversation between you and customers so they feel invested in your brand.

How might this work? Let’s take the example of a small business. In this case, a local restaurant wants to drive business to its new prix fixe menu. To promote this prix fixe menu a game is developed that lets customers play sommelier, creating a flight of wines from the restaurant’s wine list to go with each course on the menu. The game tabulates the most popular choices for each flight and produces a list of the full flight based on popularity. Winners are chosen based on the number of their selections that matched the chosen flight. As a “reward”, those with the highest scores are invited to a private party at the restaurant where the meal and accompanying flight are unveiled.

The up side? Customers become more familiar with the restaurant’s food and wine offerings in a fun way by getting to challenge their wine knowledge. The party becomes a tool to promote the business via social media. And, because it is a one-off event, it enhances instead of devalues the brand. Building customer loyalty in this informal yet personal manner is a cornerstone of successful gamification.

Of course, if you’re a bigger business, the opportunities for gamification are even greater. All it takes is imagination and a focus on crafting an experience that builds value (as opposed to giving value away) for your customer and strengthens your brand/customer relationship.

Design Matters: A Method Thang

Tuesday, February 22nd, 2011

Method Starter bundle

Every so often we like to highlight a simple fact: design matters.

There are so many reasons for this. One of our favorites is that design is a great equalizer. It gives small companies a chance to compete with the big boys.  Apple may be the best example. Currently the largest company by market cap in the the world, it wasn’t always that way. For decades, Apple represented a minor player in the world of computers next to PC manufacturers like Dell and IBM. But they hewed to a belief that design mattered and eventually they were proven right. Now everybody in the market chases them.

Great design endures, while technology is ever changing. So how does one maintain consistent and effective messaging across all these evolving platforms? By having a brand that is distinctive, memorable and implemented effectively.

Think of Campbell’s Soup, Nike and Coca-Cola — you instantly picture their logo. That’s great design. You can’t place a value on it in terms of ROI, because it represents the essence of the brand. What’s that worth? Coca-Cola may have changed their formula at one clay footed moment in time, but they have never changed their logo.

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The Crabby Cook – Web Video Series

Thursday, December 30th, 2010

Jessica Harper, aka The Crabby Cook, has been busy creating a series of web videos to promote her blog and new book, The Crabby Cook Cookbook.  These 2 minute rants and raves, all personally written by Jessica, are filled with light-hearted humor.  As a fan recently commented, “I’d totally watch a Jessica Harper/Crabby Cook cooking show. In a terminally over-crowded genre I think she’d offer something different and very entertaining.”

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Lord Creative behind branding of Jessica Harper’s “The Crabby Cook”

Thursday, January 15th, 2009

Lord Creative has developed a new brand for Actress, Author, Composer, Mother, Dog Walker and Blogger, Jessica Harper.  She is now The Crabby Cook and she is filled with recipes, rants and raves at her delightful new blog “The Crabby Cook”.  Here you will find easy recipes to please all the picky eaters you know.  Check out Jessica, aka The Crabby Cook, at TheCrabbyCook.com.  And, as always, you can find out about Jessica’s career credits at her official site, also developed by Lord Creative, JessicaHarper.com.